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BUSINESS ENGLISH TRAINING | Topic: English for Sales and Marketing/Choose the right synonym 3

Our "Choose the right synonym" exercises are designed to help you increase your knowledge of specialized vocabulary. All you have to do is choose the right word(s) to make the two sentences have the same meaning.






QUESTIONS:
1. We'd like to change consumers'_________________ of our brand. = We would like to change how consumers see our brand.
  perception
  review
  reevaluation

2. These types of products are becoming _________________ popular. = These types of products are becoming more and more popular.
  incredibly
  increasingly
  impossibly

3. Our market researchers have determined that this is an effective approach. = Our market researchers have come to the _________________ that this is an effective approach.
  conclusion
  condition
  coincidence

4. It's not easy to _________________ the outcome of this campaign. = It's not easy to know in advance what the outcome of this campaign will be.
  pursue
  predict
  prevent

5. The next step is to ________________ the results. = The next step is to measure/evaluate the results.
  gather
  inquire about
  gauge

6. Who is going to be the lead on this project? = Who is going to be in __________________ of this project?
  head
  front
  charge

7. Which approach do you recommend? = Which approach do you ___________________?
  suggest
  exaggerate
  subdue

8. We shouldn't _______________ the importance of these recent developments. = We shouldn't overemphasize the importance of these recent developments.
  exacerbate
  exaggerate
  exercise

9. He _______________ to bring up several important issues. = He didn't bring up several important issues.
  fell
  folded
  failed

10. A new business prospect = A _________________ customer/client
  potential
  potent
  patented

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